Koreans have got shopping down to a pretty fine art. Seoul is home to some of the biggest shopping centres in Asia, and even Incheon has it’s fair share of huge, glossy, modern malls filled with Western and Korean brands.
But I think the best way to shop in Korea is the markets, both overground and underground. A lot of them are in Seoul, but Bupyeong subway station has an enormous underground market, mostly selling clothes, but also electronics, cosmetics, and jewellery.
It is an oddly disorientating maze of walkways and sometimes you wonder if you’ll ever see the light of day again! You will almost inevitably get lost and there is absolutely no point in trying to make sense of the mish-mash of shops and stalls.
The best thing about Bupyeong market is the potential to grab a bargain! The clothes and shoes could rival Topshop and River Island but the prices are lower than Primark. My best buys to date include big knitted jumpers (essential for the Korean winter!) in every colour of the rainbow for about £7 each, a big envelope style clutch bag for £5, and flat pumps for £9.